Looking to freshen up your marketing strategy? Or maybe need a good place to start? Well, either way, you have found the right place! Our Marketing Tips Theme Week last week was such a hit, that we decided to round up all of our tips, all in one place. We hope you find these tips applicable to your marketing strategy or maybe just a nice reminder to start incorporating some of them again.
Tip #1: Know Your Audience
If you want to stand out from your competitors and generate more leads, get to know your audience! Really, get to know them! Don’t put your business at risk by advertising to less than the ideal customer. Knowing your audiences’ personality traits, interests, values, and opinions will better help you generate a message that will cause your audience to take action. With interactive video, we make it simple for your audience to actually take that action, once they are feeling called to. Our clickable icons allow viewers to complete a contact form, download documents, be sent directly to a website, schedule an appointment, give you a call, and so much more! It is fully customizable to fit you AND your audience’s needs.
Tip #2: Video Is Better
Everyone has heard the saying, “a picture is worth a thousand words”, but that got us thinking… what is a video worth? Our tip, video is better than pictures and words! Video has the power to evoke an emotional response in viewers unlike words or stills, and the numbers back it up! Consumers are 27 times more likely to click on a video ad than a standard ad. Videos are 47 times more likely than text to rank on the first page of Google. A call-to-action with video produces 380% more clicks than a regular sidebar call-to-action. With interactive video, we have increased conversions by as much as 1,010%! If you are already using video in your marketing strategy, there is no reason NOT to let us make it interactive for you! If you are not using video, there is no better time to start!
Tip #3: Keep Looking Forward
We aren’t done talking about video yet! Did you know that video is processed in our brain 60 times faster than text? It’s no secret that our lives are moving faster than ever, so you’re marketing strategy better keep up! Providing video to consumers is the future, and the future of video is here! The days of consumers watching your video and then searching for your website, social media, or contact information, only to get distracted in our fast-paced lives are over. With interactive video, consumers can take action in the video with one click! Seriously, just one click! Why not make it easy for your clients? It’s sales made simple for you and your clients.
Tip #4: Show Don’t Tell
Need to freshen up your marketing strategy? Feel like you are saying the same thing over and over again but no one is listening? Our tip – show instead of telling! Stop telling people how great your business is, show them! People prefer to consume content in video form, so our interactive whiteboard videos, explainer videos, client testimonials, or reviews, are the perfect tool to get people to start listening! When you show instead of telling, you provide insight and perspective about your product, all while gaining credibility and telling a story that will resonate with your viewers. Want more conversions on your content? Show don’t tell!
Tip #5: Use Us!
Our final tip… use Dr2 Interactive! Our content creators are some of the best in the industry and they are ready to help your business increase conversions and reduce spend with fully-customizable, interactive videos. This proprietary technology is the new way to do business and the increased conversions, more leads, improved SEO, and verifiable results will speak for themselves. Have questions? Reach out to us! We would love to get specific with how interactive video can help optimize your current marketing strategy – https://www.dr2interactive.com/contact-us/